Purpose

The Career Site Summary dashboard provides a dedicated view of key metrics related to your organization's career site performance. This dashboard differs from other dashboards by focusing key high-level metrics, providing the users with a summary. It allows the talent acquisition team to quickly analyze and optimize their career site's effectiveness, ultimately attracting more qualified candidates and improving the overall hiring process.

Note: To maintain optimal dashboard performance, data displayed is limited to 2023 and onward. Information from before 2023 is not available on the dashboards.

Audience

Talent Ops (career site), Talent Acquisition leaders

Introduction

While focusing on the high-level metrics, providing the users with a summarized view of key talent management usage metrics, the dashboard is also highly performant

• The datasets used for the dashboard are aggregated for optimal performance.
  
• We've set up the datasets for your dashboards in SPICE (import mode) to ensure swift loading. Data is refreshed every 24 hours.

Provisioning and Permissions

The dashboard can be provisioned via Admin Console through the following path:
Admin console → Analytics → Provision Dashboards → Actions (against the Careersite Usage Summary Dashboard → Update

To manage dashboard access, a specific permission called ‘perm_manage_pcs_summary_dashboard’ has been set up. Only users who have this permission linked to their role will be able to see the dashboard on the insights home page. If a user needs access, they can reach out to the admin to request the required permission to be assigned against their role.

Dashboard Features

The key sections on the dashboard are as follows:

• Overview
  
• Conversion funnel
  
• Location and Devices
  
• PCS traffic sources and
  
• PCS Feature Usage

Overview

The overview section provides the user with key usage and outcome metrics to keep a track of. The metrics in this section are as follows:

• % Visitor to applicant
  Percentage of visitors who submitted an application on the career site, calculated by dividing the total number of applicants by the total number of visitors.
  
• Net Promoter Score (NPS)
  % of promoters - % of detractors. In a 5 point scale NPS survey, promoters are survey participants that gave 5 stars in the survey, detractors are survey participants users that gave 1, 2 or 3 stars in the survey. For each unique visit, if multiple ratings are given, only the latest rating is considered in the computation.
  
• Hires
  Number of hires that applied on career site or on job boards.
  
• % Hires The percentage of candidates hired via career site among all the candidates hired in the selected time frame
• Match score of hires
  Average match score of hires that applied on the career site and got hired within the specified date range. The match score is generated by Eightfold AI. [Device filter are not applicable.]

Conversion Funnel

This section gives the user an overview of the PCS conversion funnel from visits to application submits. The metrics in this section are as follows

• Job views
  Number of instances when career site visitors viewed jobs on the career site within the specified date range.
  
• Application start
  Total number of instances when career site visitors start the application process on the career site within the specified date range.
  
• Job views to application start
  Percentage of job views that resulted in application starts within the specified date range.This is calculated by dividing the total number of application starts by the total number of job views.
  
• Job views to application submit
  The proportion of job views that result in application submissions on the career site within the specified date range.
  
• Trend over time for application starts and submits

Location and Devices

This section gives the users an overview of which locations are the visitors coming from and what devices are they using

• Visitors
  Total number of visitors to the career site during the specified date range, measured by device. If a visitor accesses the site using two different devices, they will be counted twice.
  
• A Geomap to get an overview of the source location - size of the circle represents the scale of visitors
  
• Job views - by device
  Number of instances when career site visitors viewed jobs on the career site within the specified date range. [by device]
  
• Job views to application submit by device
  The proportion of job views that result in application submissions on the career site within the specified date range. [by device]

PCS Traffic Sources

This action gives the users the careersite traffic details and top 10 sources that are diving the traffic

• Visitors
  Total number of visitors to the career site during the specified date range, measured by device. If a visitor accesses the site using two different devices, they will be counted twice.
  
• % Visitor to applicant
  Percentage of visitors who submitted an application on the career site, calculated by dividing the total number of applicants by the total number of visitors.
  
• Visitors per applicant
  Total number of visitors by total number of applicants
  
• Top 10 utm_source by visitors
  Top 10 UTM sources by total number of visitors within a specified date range.

PCS Feature Usage

This section gives the users an overview of usage across 4 key PCS features

1. AI Match
   
2. Re Engaging candidates
   
3. Enriching profiles
   
4. Expanding talent network

AI Match

• % visitors uploaded resume for job match
  Percentage of visitors who uploaded a resume for job matches out of the total number of visitors to the career site within the specified date range.
  
• % apply start conversion on AI recommended jobs
  Percentage of job views that resulted in an application start within the specified date range, specifically for jobs recommended by AI.
  
• % visitors using chatbot
  Percentage of visitors who interacted with the chatbot on the career site within the specified date range.

Re-Engaging Candidates

• Job alerts sent
  Total number of job alert notifications sent within the specified date range.[Device filter are not applicable.]
  
• % Visitor to applicant conversion from job alert
  Percentage of visitors who applied for a job after receiving a job alert within the specified date range.

Enriching profiles

• % Candidates added skills
  Percentage of candidates who added skills to their profiles on the career site within the specified date range.

Expanding Talent Network

• Visitors joined Talent Network
  Visitors who became part of the Talent Network either by uploading resume while applying for a job or completed the Join Talent Network form.
  
• % Visitors joined Talent Network

Percentage of visitors who joined Talent network. These candidates are those who became part of the Talent network either by uploading resumes while applying for a job or completed the Join Talent Network form.